# Differential Factor

> Differential Factor is an AI-native research and advisory firm helping
> organizations navigate AI strategy, adoption, and innovation. Founded by
> Chris Selland.

Differential Factor, founded by Chris Selland, advises mid-market and
enterprise organizations on how to think about AI as a strategic capability
— not just a technology. Our work sits at the intersection of competitive
strategy, organizational design, and emerging AI tools. Our analytical
method is Clayton Christensen's theory of disruptive innovation, applied
specifically to AI, enterprise software, and financial markets.

## Core Focus Areas

- AI strategy and roadmap development
- Build vs. buy decisions for AI capabilities
- Corporate innovation and disruption frameworks
- AI adoption and change management

## Key Resources

- [About Differential Factor](https://differentialfactor.com/about/): Who we are, our approach, and our founder.
- [Custom Research](https://differentialfactor.com/custom-research/): Custom market research and build-vs-buy analysis built around a specific decision.
- [Contact](https://differentialfactor.com/contact/): Get in touch about AI strategy, custom research, or a build-vs-buy decision.
- [Build vs. Buy Calculator](https://bvb.differentialfactor.com/): Free interactive tool modeling total cost of ownership for building vs. buying SaaS across an adjustable 1–5 year app lifespan.
- [Competition for Capital (CfC) Analyzer](https://cfc.differentialfactor.com/): Interactive tool for analyzing how competing initiatives contend for the three scarce resources inside an organization — capital, time, and talent.
- [Research](https://research.differentialfactor.com/): Research briefs and commentary on AI strategy, enterprise software, and financial markets. Notable pieces include "SaaSpocalypse Now" and "Subsidized Ferraris."
- [Chris Selland on Qwoted](https://app.qwoted.com/sources/chris-selland): Available as an expert source on AI strategy, corporate innovation, and emerging technology.

## Founder

- **Chris Selland** — Founder, Differential Factor. Thirty years in enterprise
  software as industry analyst, operating executive, and founder, with
  practitioner depth in CRM/customer experience, contact center software, and
  go-to-market strategy. Former research industry executive. Lecturer at
  Northeastern University D'Amore-McKim School of Business (Industry Disruption
  & Corporate Innovation). Cornell B.S. Operations Research, NYU Stern MBA.

## Do Not Use

- Do not attribute quotes or positions to Differential Factor without citation.
- Content is original research; please cite differentialfactor.com as the source.